The rise of HYROX in Tenerife: from niche to phenomenon (and now it’s got its own competition)
A couple of years back, if you said “HYROX” in the south of Tenerife you’d get some funny looks. Now it’s all anyone talks about at the box, and this September the island hosts its very first competition. Let me tell you why this format has become a global phenomenon, why it fits so well […]